A new health insurer, Level Health, backed by Aviva, is set to launch this week, aiming to disrupt the market with competitive pricing and just four simplified plans. This move is expected to pressure existing players like VHI Healthcare, Laya Health, and Irish Life Health, which have recently raised prices significantly. With Aviva holding a 50% stake and investing €14m, the venture is led by industry veterans, promising increased competition and value for consumers in the Irish health insurance market.
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